What I can offer
Creative Direction
Art Direction
Graphic Design
Branding
Strategy
Copywriting
I’m a hands-on creative, designer and brand strategist who brings big-picture thinking and meticulous execution to every project. I partner with clients to build meaningful, effective brands from the inside out – combining strategy, creativity and craft.
With global experience spanning advertising, brand and campaign strategy, experiential, graphic design, typography, publications, digital and social, I offer the depth and breadth of a full creative agency – without the layers, fluff or overhead. Clients work directly with me, gaining senior thinking, clear direction and considered design, all in one place.
Curious by nature and strategic by instinct, I love research, idea generation and problem-solving. I’m equally comfortable leading teams, collaborating with other creative partners, or working independently – shaping brands and projects from the very first steps, or bringing ideas to life through thoughtful design and words. My background across agencies and studios means I understand how to move seamlessly from strategy to execution, and get the work out the door with confidence.
I believe good design should do good things, and I pride myself on the positive, enduring relationships I build with my clients.
Based in Ngāmotu, New Zealand, I work with clients across Auckland, Hawke’s Bay, Nelson, Hamilton and Taranaki.
Client feedback
Jen Watson is a unicorn in the branding world. She has this rare ability to fully understand the assignment and translate it into branding that feels effortless, thoughtful, and completely on point. The entire process with Jen is not only well‑structured but genuinely enjoyable — she makes you feel like you’re in incredibly good hands from start to finish.
Jen offers insightful suggestions you’d never have thought to consider, elevating the outcome every time. Her creativity and attention to detail sets a high benchmark for what great branding should be, making her a standout talent we’re truly grateful to have partnered with.
Natalie Jeans
General Manager,
Ecollec
We had the pleasure of working with Jen for our rebranding project, and the experience was nothing short of exceptional. She demonstrated remarkable communication, strategic prowess, and a level of true dedication.
Her passion for what she does shone through in every aspect of the project. She transformed our vision into a reality, presenting ideas in a way that deeply resonated with both our team and target audience.
Jen is not just a designer but a true partner, invested in our success. We highly recommend her to anyone seeking a long-term branding collaborator/designer.
Kate van Aarde
Marketing Manager,
JSC
Jen has been our go-to designer for over eight years and has been exceptional throughout that time. Her strategic thinking, art direction and copywriting are as strong as her creative output – she’s a true multi-disciplinary gem.
Jen is fast, trustworthy and an exceptional communicator. She adapts effortlessly whether working with our CEO, collaborating with athletes and staff, or partnering with commercial stakeholders. She has played a key role across many mediums that now define how the New Zealand Team shows up. Jen is a huge part of our story, and we’re honoured to walk beside her.
Alex Cooper-Cuthbert
Head of Brand & Marketing,
New Zealand Olympic Committee